About a year ago I created an Internet Marketing Road Map for one of my clients. It included each of the main areas of Internet Marketing, including SEO (Search Engine Optimization), PPC (Pay Per Click), and so on. It came about because the client simply said they are a small company (2 internet entrepreneurs), and they do not have time to learn each area of internet marketing. They had a hard time understanding what were the most important activities in Internet marketing that they need to focus on. What could they do each day for a few minutes that could have the biggest impact on their Internet business.
So, I developed a marketing plan with specific recommendations for each area of Internet Marketing. The outcome was fantastic. I have now created dozens of Internet Marketing Road Maps for clients based on the the stage of their Internet Business. The roadmap is very straightforward and usually only a couple pages long. Basically it tells the internet entrepreneur / small business owner how to spend their time each week if they only have 2 hours for internet marketing activities. If they have 5 hours or 10 hours on some weeks the roadmap will breakdown how they should spend their time in each area. Basically it is a way to bring the most important activities to the top, and the entrepreneur can spend as much time as they have available to work on marketing their business online.
I have found that most internet small businesses have a hard time understanding how to get the most out of their online marketing efforts. Having a good Internet Marketing Road Map is one great way to do that.
Leave a Reply
You must be logged in to post a comment.
