Michael Eagar | Internet Entrepreneur

Tonight is our first night of Orem Utah SEO Training at UVU.  Tonight’s course we will be going over the keyword strategy.  How do you choose the right keywords for your website?  What are the important factors that make a “good” keyword.  Where can you perform the best keyword research for free?  These and many other questions will be answered tonight in Step 1 - Keyword Strategy.

Here is the schedule for SEO Training at UVU

• Step 1 - Keyword Strategy (Wednesday, May 20, 2009 7-930pm)
• Step 2 - Website & Webpage Strategy (Wednesday, May 27, 2009 7-930pm)
• Step 3 - Linking Strategy (Wednesday, June 3, 2009 7-930pm)
• Step 4 - Ongoing SEO Learning (Wednesday, June 10, 2009 7-930pm)

We keep the size of our training groups small so that we can make sure that every student has all of their questions answered.  If you have any questions about tonights SEO Training at UVU (Utah Valley University), please email service@utahlabs.com and we will respond immediately.  For more information please visit seotrainingbook.com.

We are down to 5 days for the SEO Training at Utah Valley University.  We are really excited for this next session of classes.  Here are some of the exciting changes we have made to the course:

• All students will have their own profile and training page.  This means your SEO training, all the SEO videos, the SEO presentations, the SEO quiz’s, everything is your after the course is over.
• All student who complete the course will have the option to download their SEO Certification right from their profile.
• We have effectively merged the classes from 5 to 4, and all classes will be held on Wednesday nights at Utah Valley University.  For more information and details, visit seotrainingbook.com.

I will have more exciting announcments everyday until it is time for the course.

I will be hosting another FREE SEO Training Utah Valley.  Here are some of the details:

Free SEO Workshop (Intermediate Level) - Utah and Wasatch County

Geneva Building (1410 W 1200 S, Orem) Room GB 203,

March 17th, 2009 - 7:00-9:30pm

This FREE workshop will focus on:

• The best website to use for SEO
• How to install the best SEO website for FREE
• How to use Google Analytics for SEO for FREE
• Q&A from attendees

SEO is the process of getting your website to the top of Google, Yahoo, or MSN search.

This class will be taught by Michael Eagar who has extensive experience as an online entrepreneur, and manager for many Internet start-up ventures.  Some of the companies that Michael has been associated with are Novell, Provo Labs, My Princess Pearls, US Family Tree and OrangeSoda.  Michael now owns his own company called Utah Labs which specializes in Online Business Training & Consulting.

Registration is required for this class - click here to register now, or contact our office at 801-863-8230 or sbdc@uvsc.edu.

Utah SEO Training - March/April 2009

Starts:                Thursday March 05, 2009, 7pm

Ends:                  Thursday March 05, 2009, 9pm

Event Type:     Training/Seminar

Location:          Utah Valley University, 800 W University Parkway, Orem, UT

Price:                 $425

Website:            http://www.seotrainingbook.com/start-group-seo-training/

Industry:          Internet

SEOTrainingBook.com SEO Training Book is simply the best beginner SEO training available. The training is presented in 5 easy to learn SEO steps:

1 - Keyword Strategy 2 - Website Strategy 3 - Web Page Strategy 4 - Linking Strategy 5 - Ongoing SEO Learning

Schedule:

• Mar 5th 7-930pm (TH) SEO Class 1 (UVU)
  
• Mar 12th 7-930pm (TH) SEO Class 2 (UVU)
  
• Mar 19th ***Spring Break***
  
• Mar 26th 7-930pm (TH) SEO Class 3 (UVU)
  
• Apr 2nd 7-930pm (TH) SEO Class 4 (UVU)
  
• Apr 9th 7-9:30pm (TH) SEO Class 5 (UVU)

The training covers one step each week. After the workshop the video is available for download so that each student can go over the video as many times as needed to master each step.

Other SEO trainings charge $1000’s of dollars for training over 1-2 days. This will usually get people excited about SEO, but they cannot remember everything in just 1 or 2 days. With SEO Training Book, each SEO area is covered 1 week apart maximize the learning of each student.

I will be hosting another FREE Utah SEO Workshop in Utah Valley.  Here are some of the details:

Free SEO Workshop (Intermediate Level) - Utah and Wasatch County
Geneva Building (1410 W 1200 S, Orem) Room GB 203
Wednesday, February 25, 2009 - 7:00-9:00pm

This FREE workshop will focus on the five main steps of search engine optimization (SEO) and review the best free SEO tools on the market. This “hands on” course will also cover successful online business models currently popular with SEO. SEO is the process of getting your website to the top of Google, Yahoo, or MSN search.

This class will be taught by Michael Eagar who has extensive experience as an online entrepreneur, and manager for many Internet start-up ventures.  Some of the companies that Michael has been associated with are Novell, Provo Labs, My Princess Pearls, US Family Tree and OrangeSoda.  Michael now owns his own company called Utah Labs which specializes in Online Business Training & Consulting.

Registration is required for this class - click here to register now, or contact our office at 801-863-8230 or sbdc@uvsc.edu.

One of the tools I use for market research is an Online Entrepreneur Tool - Google Insight that is a must have.  You can access the tool here Google Insights.  Remember to log into your Google account to get the most from the tool.   I ran a search for the keyword “eagar” to see what would come up.  As you can see in the graph below, I can view the average daily search for the keyword over the past 5 or so years…

some of the other cool features of this Online Entrepreneur Tool - Google Insight is that it gives me other relevant information about the keyword that I typed in as seen in the image below:

I was pretty impressed by the information provided, and if used efficiently, you can get a lot of key information about your target market from this cool Online Entrepreneur Tool - Google Insight.

Here are my thoughts on 2008 Review - 2009 Trend Forcast (Utah Edition):

• 2008 Housing & Construction = sharp turn downward.
• 2009 Housing & Construction = a difficult year.  My advice, if your going to stay and succeed in this market as a small business prepare for the long haul.  Otherwise get out now, and go into another sector.  I have many friends who have or are taking their small business away from the office and moving it home to reduce overhead, office space expenditures, and try to salvage their business on the side.
• 2008 Internet = growing but a little slower.
• 2009 Internet = continued growth.  My advice, if you have a business, now is the time to get on the Internet.  I predict there will be a lot of mainstream changes this year including the broad use of video on websites and in marketing activities, more and more business will take place on the internet, and social and community websites will continue to broaden their reach creating more opportunities for interaction (aka - Facebook).
• 2008 Computers = more laptops sold than desktops
• 2009 Computers = another big year for mobile computing.  This year we will see distribution of mobile content and new apps for mobile devices that will  greatly enhance the trend away from desktop computing to mobile computing.  This is the break out year for mobile computing.  I usually buy or build a new computer each year.  This is mainly because I build very robust machines and desktops have traditionally given me the most flexibility.  MOVE OVER DESKTOPS… I do not anticipate buying a desktop ever again.  For 3 years now I have used BlackBerry for my smart phone, it was a great choice.
• 2008 Mobile Content Distribution= increased usage especially with IPhones
• 2009 Mobile Content Distribution= more and more content continues to come to mobile devices as these devices get smarter, faster, smaller, etc.  2009 will see a lot more advances as leading edge technology companies continue to release killer mobile products.  More and more I am doing so much on my mobile devices.

Great news for 2009 Trend Forcast (Utah Edition).

Amazingly with all of the roller coaster activity in the economy, Forbes reports that Warren Buffett comes out ahead!  Is Warren Buffett Recession Proof?  Take a look at the how the richest in the world fared:

NAME                                 AUG.29 NET WORTH       OCT.1 NET WORTH

• Sheldon Adelson                            $15.0 billion                  $11.0 billion
• Charles Ergen                                         8.1                                 5.9
• Lawrence Ellison                                   27.0                               25.4
• Carl Icahn                                             12.0                               10.4
• Sergey Brin                                           15.9                                14.4
• Larry Page                                            15.8                                 14.3
• Harold Hamm                                       7.0                                    5.5
• Bill Gates                                             57.0                                  55.5
• Michael Dell                                        17.3                                  15.9
• Dan Duncan                                          7.6                                    6.3
• Kirk Kerkorian                                      11.2                                  10.0
• Jeffrey Bezos                                          8.7                                    7.6
• Warren Buffett                                      50.0                                  58.0

So Warren Buffett also appears to have passed up Bill Gates on the list!  I don’t know if Warren Buffett is Recession Proof or not, but gaining 8 billion in one of the worst performing months for the stock market is not bad!

After reading some interesting articles on Google’s 3rd quarter performance, I had to ask: Is Google Recession Proof ?

Background:  So Google this week announced better than expected results for 2008 3rd quarter, which included the rough September on Wall Street.  I will admit that I do not think that the full blunt of what happened on Wall Street has hit businesses that advertise online, but it is interesting.

You can view the entire press release here: Google Third Quarter 2008 Results

Predictions from Google executives state that PPC (pay-per-click) advertising would do better in a downturn that other forms of advertising.

Why is this?  According to Eric Schmidt, advertisers, in general, continued to spend on search engine advertising, probably because it is more targeted to likely customers and measurable than other forms of advertising.

Is this good news for online advertisers?  Maybe.  Although these results are for 3rd quarter, I think the 4th quarter results will be much more telling.  it will give us 3 full months of Google results after the financial roller coaster on Wall Street in September.  As far as trends go for the Internet, look at Google’s 4th quarter results in January 2009.  Then we can better answer the question, “Is Google Recession Proof?”.

Register now for the Utah SEO Training October 2008 version.  All the info you need here:

Beginning Search Engine Optimization (SEO) - Utah County

• This class starts Tuesday, October 21st.  This class will be held on Tuesday evenings from 7:00-9:00 pm or if you can’t make that time, all materials and training will be available online at seotrainingbook.com.
• Registration is required for this class - click here to register for the next class, or contact our office at 801-863-8230 or sbdc@uvu.edu
• SEO training is critical for anyone wanting to excel at Search Engine Optimization and to put your website at the top of the search engines.  Learn the latest skills and strategies to bring business to your website. You do not need to have a website to participate in this course (although it is helpful).  In this course you will learn:
• The skills of SEO and how to put your website at the op of search engines.
• How to design/develop your website to be search engine friendly.
• How to start an Internet business the right way from the very beginning.
• Several ways to make money on the Internet.
• SEO essentials such as: Onpage and Offpage SEO strategies, keyword research, getting links to your site, the best search engines, the best 10 free SEO tolls.

You will also learn the following: introduction to SEO, Search Engine basics, 5 Steps of SEO, Keyword Research & Strategy, Website Strategy, Web Page Strategy, Linking Strategy, and Ongoing SEO Learning, and tips on starting your own Internet business.

The cost for this class is $425 which includes:

• Five evenings of training.
• Access to the SEO Forum
• Weekly SEO Training Videos
• Weekly SEO Powerpoints
• Weekly SEO Summary Guides
• Weekly SEO Resource Guides
• Search Engine Optimization Level 1 certification.
• SEO training from the top SEO firms in the State of Utah.
• Networking and job opportunities in the SEO industry.
• Everyone who completes the course will receive $100 back.

This class is being taught by Michael Eager who has extensive experience as an entrepreneur, consultant, and manager for many Internet start-up ventures. Some of the companies that Michael has been associated with are Novell, Provo Labs, My Princess Pearls, and OrangeSoda.com.  Michael owns his own company called Utah Labs which specializes in Internet Consulting and search engine optimization.

**This class is funded in part through a cooperative agreement with the US Small Business Administration.